In order to strengthen the cooperation and exchanges between universities across the Taiwan Straits, on the morning of May 2, 2024, HBUE and Shixin University of Taiwan carried out cross-strait academic cooperation and exchange activities. The activity adopted a combination of online and offline. Wu Yuping, a Taiwanese professor from the School of Business Administration of our University, went to Shixin University to carry out activities and exchanges with Xu Enhui, director of the Center for Cross-Strait Affairs of the University, Wen Zhihao, director of the Center for Big Data and University Affairs Research, and Luo Fangwen, director of the Center for Cross-Strait Affairs. Li Yong, Director of the International Exchange and Cooperation Department of our University, Ye Min, Deputy Dean of the School of Business Administration, and Li Xiumei, director of the Marketing Department, participated in the online meeting, and the two sides jointly discussed academic cooperation, talent training and cultural exchanges between the two universities.
Xu Enhui, Director of the Cross-Strait Affairs Center of Shixin University, first shared the experience of Shixin University's academic cooperation and cultural exchange programs with mainland universities. Dr. Wen Zhihao, Director of the Center for Big Data and University Affairs Research, shared the application of Shixin University in media big data analysis and AI artificial intelligence in the development of university affairs.
Li Yong, Director of the International Exchange and Cooperation Department of our school, introduced the relevant development of our school and hoped that the academic cooperation and cultural exchange between the two schools would be further strengthened through various channels in the future. Then, Ye Min, deputy dean of the School of Business Administration, introduced the development of the School of Business Administration, and hoped to have further cooperation in the mutual learning of disciplines and the construction of scientific research platforms. Li Xiumei, director of the Marketing Department, put forward the doubts on the talent training model of the marketing major under the background of the new finance and economics reform, and exchanged and learned with the participating teachers. Finally, Professor Wu Yuping made a summary. Shixin University is a well-known media university in Taiwan. It is hoped that the two universities can establish more pragmatic and efficient cooperation in new media marketing and other aspects in the future.
This conference provides a platform for exchanges between the two universities in discipline construction, AI artificial intelligence, big data marketing personnel training and other aspects, and also provides an opportunity for the subsequent academic exchange projects between the two universities, jointly helping the construction of Cross-Strait academic and cultural exchanges.
(Correspondent: Wu Yuping Reviewed by: Ye Min)
